Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability

Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability Praca zbiorowa Wydawca: Taylor & Francis Ltd Data wydania: 2021 ISBN: 9781032174518 Liczba stron: 152 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.