Congruency, Expectations and Consumer Behavior in Digital Environments

Congruency, Expectations and Consumer Behavior in Digital Environments A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Autor: Frederic Nimmermann Wydawnictwo: Springer Rok wydania: 2019 Okładka: miękka Liczba stron: 213 Wymiary: 21 x 14.8 cm Ilustracje: 14 Illustrations, black and white; XIV, 213 p. 14 illus. Język: angielski ISBN: 9783658284206