Hospitality and Tourism Marketing: A global perspective

Hospitality and Tourism Marketing: A global perspective Kalacas Maria Rellie B. Wydawca: Arcler Education Inc Data wydania: 2019 ISBN: 9781774072639 Liczba stron: 226 Format: 229 x 152 Rodzaj oprawy: Paperback / softback Opis produktu: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.