Tracking the Audience: The Ratings Industry From Analog to Digital

Tracking the Audience: The Ratings Industry From Analog to Digital Buzzard Karen Wydawca: Taylor & Francis Inc Data wydania: 2012 ISBN: 9780805858525 Liczba stron: 192 Format: 226 x 153 x 10 Rodzaj oprawy: Paperback / softback Opis produktu: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice s history from its early beginnings up to its most recent advances.