Digital Marketing Fundamentals: From Strategy to ROI

Digital Marketing Fundamentals: From Strategy to ROI Visser Marjolein ,Sikkenga Berend ,Berry Mike Wydawca: Taylor & Francis Ltd Data wydania: 2021 ISBN: 9781032067414 Liczba stron: 650 Format: Rodzaj oprawy: Hardback Opis produktu: Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.