Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2

Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Wydawnictwo: Springer Rok wydania: 2023 Okładka: twarda Liczba stron: 805 Wymiary: 23.5 x 15.5 cm Ilustracje: 97 Illustrations, color; 34 Illustrations, black and white; XXX, 805 p. 131 illus., 97 illus. in color. Język: angielski ISBN: 9789811990984