Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses Ryans Adrian ,More Roger ,Barclay Donald ,Deutscher Terry Wydawca: John Wiley & Sons Inc Data wydania: 2000 ISBN: 9780471644309 Liczba stron: 328 Format: 166 x 243 x 27 Rodzaj oprawy: Hardback Opis produktu: Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.