How to Measure Customer Satisfaction

How to Measure Customer Satisfaction Hill Nigel ,Brierley John Wydawca: Taylor & Francis Ltd Data wydania: 2003 ISBN: 9780566085956 Liczba stron: 160 Format: 243 x 171 x 12 Rodzaj oprawy: Paperback / softback Opis produktu: Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.