The SAGE Handbook of Advertising

The SAGE Handbook of Advertising Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Wydawnictwo: Sage Publications Rok wydania: 2007 Okładka: twarda Liczba stron: 512 Wymiary: 25.6 x 18.3 x 3.5 cm Język: angielski ISBN: 9781412918862