Marketing Channel Strategy: An Omni-Channel Approach

Marketing Channel Strategy: An Omni-Channel Approach Palmatier Robert W. ,Sivadas Eugene ,Stern Louis W. ,El-Ansary Adel I. Wydawca: Taylor & Francis Ltd Data wydania: 2019 ISBN: 9781138593930 Liczba stron: 374 Format: 210 x 262 x 26 Rodzaj oprawy: Hardback Opis produktu: This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.