Advertising Management in a Digital Environment: Text and Cases

Advertising Management in a Digital Environment: Text and Cases Kelley Larry D. (University of Houston USA) ,Bartel Sheehan Kim (University of Oregon USA) Wydawca: Taylor & Francis Ltd Data wydania: 2021 ISBN: 9780367620714 Liczba stron: 202 Format: 246 x 174 Rodzaj oprawy: Hardback Opis produktu: This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.