Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward

Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians. Wydawnictwo: Apple Academic Press Inc. Rok wydania: 2024 Okładka: twarda Liczba stron: 358 Wymiary: 23.4 x 15.6 cm Ilustracje: 15 Line drawings, color; 16 Line drawings, black and white; 4 Halftones, black and white; 15 Illustrations, color; 20 Illustrations, black and white Język: angielski ISBN: 9781774916865