Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World s Columbian Exposition Created Modern Marketing

Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World s Columbian Exposition Created Modern Marketing Dobrow Joe Wydawca: University of Oklahoma Press Data wydania: 2018 ISBN: 9780806160108 Liczba stron: 408 Format: 235 x 156 x 31 Rodzaj oprawy: Hardback Opis produktu: The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture.