The Professionals Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches

The Professional s Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches Nagdeman Jay Wydawca: John Wiley & Sons Inc Data wydania: 2009 ISBN: 9780470410790 Liczba stron: 288 Format: 166 x 237 x 29 Rodzaj oprawy: Hardback Opis produktu: Offers practical information, examples, and thought-provoking tips that provide ideas and insights that enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. This book includes examples drawn from basic marketing approaches and successful consumer marketing.