Words that Sell, Revised and Expan

Words that Sell, Revised and Expanded Edition A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from snappy transitions to knocking the competition, from grabbers to clinchers. Autor: Richard Bayan Wydawnictwo: McGraw-Hill Rok wydania: 2006 Okładka: miękka Liczba stron: 160 Wymiary: 22.2 x 21.8 x 0.8 cm Język: angielski ISBN: 9780071467858