Competitive Branding Strategies: Managing Performance in Emerging Markets

Competitive Branding Strategies: Managing Performance in Emerging Markets Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. Autor: Rajagopal Wydawnictwo: Springer Rok wydania: 2019 Okładka: twarda Liczba stron: 288 Wymiary: 21 x 14.8 cm Ilustracje: 7 Illustrations, black and white; XXV, 288 p. 7 illus. Język: angielski ISBN: 9783030249328