Marketing Research: A Managerial Approach

Marketing Research: A Managerial Approach Marshall Al Wydawca: SAGE Publications Ltd Data wydania: 2023 ISBN: 9781446256152 Liczba stron: 296 Format: 188 x 245 x 21 Rodzaj oprawy: Paperback / softback Opis produktu: An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.