Fundamentals of Marketing

Fundamentals of Marketing Praca zbiorowa Wydawca: Goodfellow Publishers Limited Data wydania: 2018 ISBN: 9781910158975 Liczba stron: 256 Format: 246 x 189 Rodzaj oprawy: Hardback Opis produktu: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it s contribution to the wider aims of society.