The New Marketing: How to Win in the Digital Age (2020)

The New Marketing: How to Win in the Digital Age Burgess Cheryl ,Burgess Mark Wydawca: SAGE Publications Ltd Data wydania: 2020 ISBN: 9781526490100 Liczba stron: 288 Format: 170 x 241 x 21 Rodzaj oprawy: Paperback / softback Opis produktu: The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.