Data Mining and Market Intelligence for Optimal Marketing Returns

Data Mining and Market Intelligence for Optimal Marketing Returns Chiu Susan ,Tavella Domingo Wydawca: Taylor & Francis Ltd Data wydania: 2008 ISBN: 9780750682343 Liczba stron: 294 Format: 237 x 153 x 21 Rodzaj oprawy: Hardback Opis produktu: Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.