Inside IBM: Lessons of a Corporate Culture in Action

Inside IBM: Lessons of a Corporate Culture in Action What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada-a business historian who worked at IBM for many years-pinpoints the crucial role of corporate culture. Autor: James W. Cortada Wydawnictwo: Columbia University Press Rok wydania: 2023 Okładka: twarda Liczba stron: 480 Wymiary: 16.5 x 24.6 x 3.9 cm Ilustracje: 73 figures, 9 tables Język: angielski ISBN: 9780231213004