Customer Loyalty: How to Earn It, How to Keep It

Customer Loyalty: How to Earn It, How to Keep It Griffin Jill (The Griffin Group Austin Texas) Wydawca: John Wiley & Sons Inc Data wydania: 2002 ISBN: 9780787963880 Liczba stron: 272 Format: 233 x 173 x 20 Rodzaj oprawy: Paperback / softback Opis produktu: Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.