Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media

Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media Wydawca: Createspace Independent Publishing Platform Opis produktu UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying. Specyfikacja SKU: CRPC040669830 EAN: 9781537438269 Waga: 898 g Author: Geskey Sr, Ronald D. Binding: Paperback Pages: 684 Publication Year: 2016 BISAC Category 1: BUS002000