Advertising as Multilingual Communication

Advertising as Multilingual Communication Kelly-Holmes H. Wydawca: Palgrave USA Data wydania: 2004 ISBN: 9781403917256 Liczba stron: 206 Format: 145 x 226 x 13 Rodzaj oprawy: Hardback Opis produktu: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.