Principles Of Newspaper Management

Principles of Newspaper Management PRINCIPLES OF NEWSPAPER MANAGEMENT BY JAMES E. POLLARD Associate Professor of Journalism, The Ohio State University, Formerly with the Canton, Ohio, Repository Chitlicothe, Ohio, Scioto Gazette Columbus, Ohio, Ohio State Journal the Associated Press FIRST EDITION McGRAW-HILL BOOK COMPANY, INC. EW YORK AND LONDON 1937 COPYRIGHT, 1937, BY THE McGRAW-HiLL BOOK COMPANY, INC. PRINTED IN THE UNITED STATES OF AMERICA All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission of the publishers. THE MAPLE PEESS COMPANY, YORK, PA. TO M. P. P. PREFACE The years have multiplied the problems of American newspaper management and placed a growing premium upon its basic soundness. Lately there has been a marked acceleration in both directions with new problems and with a still greater need for sound management. This was particularly true after the onset of the depression in the United States. Some newspapermen even were not fully aware of all that transpired, or, if they knew what had occurred, they were some times at a loss to account for it or to understand it. It is not strange that the layman should lack an appreciation of the importance of the business side of publishing or an understand ing of its problems. Indeed, to the lay mind, journalism invari ably means only the editorial side of publishing. Many readers, in fact, have too limited a conception of even the editorial department. As a rule, the business aspects of publishing are beyond their ken, except in a vague and general way. For newspapermen and public alike, it is important that the newspaper should be viewed as a whole. The day is past when the editorial department is sufficient unto itself, or when the advertising department can be conducted without regard for the circulation or production departments. There are no longer separate watertight compartments in the scheme of newspaper organization and management, if, indeed, there ever really were. What [...] Autor: James E. Pollard Wydawnictwo: Moran Press Rok wydania: 2007 Okładka: miękka Liczba stron: 476 Wymiary: 21.6 x 14.0 x 3.0 cm Język: angielski ISBN: 9781406746723