Sport Marketing in a Global Environment: Strategic Perspectives

Sport Marketing in a Global Environment: Strategic Perspectives This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: miękka Liczba stron: 284 Wymiary: 23.4 x 15.6 cm Ilustracje: 25 Tables, black and white; 14 Line drawings, black and white; 14 Illustrations, black and white Język: angielski ISBN: 9781032217963