Advances in Services Marketing and Management

Advances in Services Marketing and Management Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality. Wydawnictwo: Emerald Publishing Limited Rok wydania: 1996 Okładka: twarda Liczba stron: 388 Wymiary: 23.4 x 15.6 x 2.2 cm Język: angielski ISBN: 9780762300099