Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape

Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Wydawnictwo: Springer Rok wydania: 2025 Okładka: twarda Liczba stron: 306 Wymiary: 21 x 14.8 cm Ilustracje: 32 Illustrations, black and white Język: angielski ISBN: 9783031746567