Explaining Consumer Choice

Explaining Consumer Choice This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxalls contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory. Autor: G. Foxall Wydawnictwo: Palgrave Macmillan Rok wydania: 2007 Okładka: miękka Liczba stron: 256 Wymiary: 21.6 x 14 cm Ilustracje: 6 Illustrations, black and white; XII, 256 p. 6 illus. Język: angielski ISBN: 9781349547111