Industrial Product Innovation

Industrial Product Innovation Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students. Autor: F A Johne Wydawnictwo: Taylor & Francis Rok wydania: 2020 Okładka: miękka Liczba stron: 190 Wymiary: 15.4 x 23.4 x 1.2 cm Język: angielski ISBN: 9780815384397