The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Wydawca: McGraw-Hill Companies Opis produktu What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant. Features: Bibliography, Dust Cover, Index, Price on Product, Table of Contents Specyfikacja SKU: MGWH017763529 EAN: 9780071821148 Waga: 612 g Author: Brown, Linden Binding: Hardcover Pages: 336 Publication Year: 2014 BISAC Category 1: BUS018000 BISAC Category 2: BUS041000 BISAC Category 3: BUS046000