Introduction to Opinion and Attitude Measurement

Introduction to Opinion and Attitude Measurement This book is concerned with the techniques used in measuring opinions and attitudes, with special attention to scaling methods and the statistics involved. Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 1990 Okładka: twarda Liczba stron: 437 Wymiary: 22.2 x 14.5 x 2.7 cm Język: angielski ISBN: 9780837141664