Modern Advertising and the Market for Audience Attention: The US Advertising Industry s Turn-of-the-Twentieth-Century Transition

Modern Advertising and the Market for Audience Attention: The US Advertising Industry s Turn-of-the-Twentieth-Century Transition Sherman Zoe Wydawca: Taylor & Francis Ltd Data wydania: 2021 ISBN: 9781032083353 Liczba stron: 186 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.