Film Marketing

Film Marketing The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade.This is the original film marketing text which no interested film or marketing student should be without. . Autor: Finola (University of Birmingham Kerrigan Wydawnictwo: Taylor & Francis Rok wydania: 2017 Okładka: twarda Liczba stron: 188 Wymiary: 24.6 x 18.9 cm Ilustracje: 7 Tables, black and white; 1 Line drawings, black and white; 18 Halftones, black and white; 19 Illustrations, black and white Język: angielski ISBN: 9781138013353