Fashion & Luxury Marketing

Fashion & Luxury Marketing Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. Autor: Michael R. Solomon, Mona Mrad Wydawnictwo: Sage Publications Rok wydania: 2022 Okładka: twarda Liczba stron: 408 Wymiary: 24.6 x 18.9 cm Język: angielski ISBN: 9781526419248