Industrial Marketing St

Industrial Marketing Strategy Webster Frederick E. (The Amos Tuck School of Business Administration Dartmouth College) Wydawca: John Wiley & Sons Inc Data wydania: 1995 ISBN: 9780471119890 Liczba stron: 384 Format: 229 x 154 x 25 Rodzaj oprawy: Paperback / softback Opis produktu: Written from the marketing manager s perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.