Getting Price Right: The Behavioral Economics of Profitable Pricing (2021)

Getting Price Right: The Behavioral Economics of Profitable Pricing Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-ones pricing orientation-results in a better long-term pricing strategy. Autor: Dr. Gerald Smith Wydawnictwo: Columbia University Press Rok wydania: 2021 Okładka: twarda Liczba stron: 352 Wymiary: 23.6 x 16.2 x 2.9 cm Ilustracje: 145 figures and tables Język: angielski ISBN: 9780231190701