The Economics of Advertising

The Economics of Advertising (RLE Advertising) What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. Autor: Frederic Taylor Wydawnictwo: Taylor & Francis Rok wydania: 2013 Okładka: twarda Liczba stron: 250 Wymiary: 23.4 x 15.6 cm Język: angielski ISBN: 9780415818032