Electronic Marketing and the Consumer

Electronic Marketing and the Consumer This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society. Wydawnictwo: Sage Publications Rok wydania: 1997 Okładka: miękka Liczba stron: 208 Wymiary: 22.8 x 15.2 cm Język: angielski ISBN: 9780761910701