Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Autor: Kerry Segrave Wydawnictwo: McFarland & Co Inc Rok wydania: 2005 Okładka: miękka Liczba stron: 239 Wymiary: 22.9 x 15.2 x 1.2 cm Ilustracje: photos, appendices, notes, bibliography, index Język: angielski ISBN: 9780786420438