Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers Presents a comprehensive picture of the furniture manufacturers marketing policies and the framework of the industry out of which marketing policies evolve. The author thoroughly investigates and critically analyses the existing marketing policies of the industry and furnishes data on the industrys profitability. Autor: Kenneth R. Davis Wydawnictwo: The University of North Carolina Press Rok wydania: 2011 Okładka: miękka Liczba stron: 240 Wymiary: 22.9 x 15.2 cm Język: angielski ISBN: 9780807868614