Studyguide for New Venture Creation: An Innovator's Guide to Entrepreneurship by Meyer Marc H. ISBN 9781452257211

New Venture Creation: An Innovator s Guide to Entrepreneurship Meyer Marc H. ,Crane Frederick G. Wydawca: SAGE Publications Inc Data wydania: 2013 ISBN: 9781452257211 Liczba stron: 440 Format: 279 x 218 x 22 Rodzaj oprawy: Paperback / softback Opis produktu: The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.