Shapeholders: Business Success in the Age of Activism

Shapeholders: Business Success in the Age of Activism Kennedy Mark Wydawca: Columbia University Press Data wydania: 2017 ISBN: 9780231180566 Liczba stron: 304 Format: 164 x 236 x 28 Rodzaj oprawy: Hardback Opis produktu: Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find collaborations to diffuse tensions.