The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies

The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies Stroud Dick Wydawca: Kogan Page Ltd Data wydania: 2007 ISBN: 9780749449391 Liczba stron: 336 Format: 234 x 155 x 24 Rodzaj oprawy: Paperback / softback Opis produktu: Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market.