Campaigning for Hearts and Minds:

Campaigning for Hearts and Minds Brader Ted Wydawca: The University of Chicago Press Data wydania: 2006 ISBN: 9780226069890 Liczba stron: 280 Format: 228 x 151 x 20 Rodzaj oprawy: Paperback / softback Opis produktu: Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.