Marketing in the Emerging Markets of Islamic Countries

Marketing in the Emerging Markets of Islamic Countries Marinov M. Wydawca: Palgrave USA Data wydania: 2006 ISBN: 9781403991737 Liczba stron: 207 Format: 216 x 140 Rodzaj oprawy: Hardback Opis produktu: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.