Airlines: Managing to Make Money

Airlines: Managing to Make Money Holloway Stephen Wydawca: Taylor & Francis Ltd Data wydania: 2018 ISBN: 9781138381087 Liczba stron: 456 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.