Fundraising Analytics: Using Data to Guide Strategy

Fundraising Analytics: Using Data to Guide Strategy Birkholz Joshua M. (IHP Microelectronics Frankfurt/Oder Germany) Wydawca: John Wiley & Sons Inc Data wydania: 2008 ISBN: 9780470165577 Liczba stron: 240 Format: 231 x 161 x 24 Rodzaj oprawy: Hardback Opis produktu: Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors.