Product Strategy for High Technology Companies

Product Strategy for High Technology Companies Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didnt. Autor: Michael McGrath Wydawnictwo: McGraw-Hill Rok wydania: 2000 Okładka: twarda Liczba stron: 400 Wymiary: 23.8 x 16.6 x 3.1 cm Ilustracje: 56 Illustrations Język: angielski ISBN: 9780071362467