The Consumer Mind: Brand Perception and the Implications for Marketers

The Consumer Mind: Brand Perception and the Implications for Marketers Martinez Pepe Wydawca: Kogan Page Ltd Data wydania: 2012 ISBN: 9780749465704 Liczba stron: 200 Format: 233 x 159 x 11 Rodzaj oprawy: Paperback / softback Opis produktu: The Consumer Mind is based on research from Millward Brown and provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.